Enenza
- 1 inspect, examine. 2
measure, take measurement; compare by measurement.
Kuenenza – to compare or contrast by measurement
and examination.
Rhetorical
typology are styles, modes, or patterns of communication. One of the generally
recognized rhetorical patterns is ‘compare & contrast’. This rhetorical
pattern discusses the similarities and differences of two or more things. Comparison
discusses elements that are similar, while contrast discusses elements that are
different.
The
key to a good compare-and-contrast that informs and intrigues people’s minds is
to choose two or more subjects that connect in a meaningful way. If one aims at
comparison (similarities), they initiate the discussion with obvious
differences then build up and finish with striking unexpected similarities. On
the other hand, if one aims at contrasting (differences), they initiate the
discussion with obvious similarities then build up and finish with subtle
differences.
For
example, if you wanted to focus on contrasting two subjects you would not pick
apples and oranges; rather, you might choose to contrast two types of oranges
or two types of apples to highlight subtle differences. The two oranges or two
apples will initially appear as obviously similar, but the building up of
subtle differences makes it an interesting point of understanding and intrigue
for the audience. For example, a description like - tropical oranges are sweet,
while temperate oranges are tart and acidic.
Similarly,
to focus on comparison, choose two subjects that seem at first to be unrelated.
For a comparison, you likely would not choose two apples or two oranges because
they share so many of the same properties already. Rather, you might try to
compare how apples and oranges are quite similar. The building up of points of
convergence will make it an interesting point of understanding and intrigue for
the audience as well. For example, tropical oranges and temperate apples both have
a ph level of 4.
A
useful element of compare and contrast is facts&figures, simply termed ‘data’.
To contrast two things, synthesize the data to reveal inconsistencies in what
appears to be similar on the surface. To compare two things, synthesize the
data to reveal points of convergence in what appears to be different on the
surface.
References
TUKI (2001), Kamusi Ya
Kiswahili-Kiingereza; Swahili-English Dictionary. Published by Taasisi ya
Uchunguzi wa Kiswahili (TUKI), Chuo Kikuu cha Dar es Salaam, Tanzania.
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